These series of posters were for a class project to produce a marketing campaign for the camera manufacturer Nikon. I decided to do a viral marketing campaign in which one of the posters will be displayed in areas of public transportation for several months to be replaced with the next series of posters and etc. Each series of posters will reveal more of the final picture which is shown at the bottom.
The posters are to represent the technical superiority of the Nikon brand over the competition. To achieve this I choose to go with a futuristic theme consisting of geometric shapes, grids and circuitry on a backdrop of a human face. This textural arrangement advocates the technological assimilation of man and camera; which suggest to the viewer is the future of photography.