This project I was solicited by a start up airplane fuel company to develop an identity for them. During the creation process of the logo I was de constructing the name of the company, Dense Air LLC, and merged it with themes of aviation such as airplanes and runways. The end result is a logo
that incorporates a plane going up a runway, which is shown with the uppercase “A.” The reason why I used a bolder typeface for the majuscule “D” is to show contrast between the thin lines of the “A” and to give the text a “dense” feel.