For this class assignment I had to develop a unique typeface. The design process of this font involved a thought process for which I wanted to add unique visual elements to the upper and lowercase characters. The end result is a series of glyphs which are partly influenced by German Jugendstil typefaces from the 1900′s. The curvilinear elements of the font give the letters a unique intoxicating quality, which is referenced in the poster illustration promoting the typeface.
This publication was a school research project in which I examined the typefaces of Zuzana Licko. The subject of the book is about the impact of the type designer’s fonts from the 1980s through the 1990s. To reinforce this theme, I used a series of multicolored squares and Licko’s unconventional typefaces throughout the book. In complement to the grid formed by these orthogonal elements I deployed radical layouts in homage to Emigre magazine, the publication Licko used to promote her fonts.
These images are from the design process for a prototype iPad app for the print and web magazine Ink. For this school project I collaborated with other designers to create interface components and templates for different user groups. To reflect the visual creative nature of the publication and the gestural affordances provided by the iPad our group developed a grid layout in which the user can easily view articles according to the topic of interest. The different sections of the app are color coded to help the user find their place within the app. The rows and columns of the interface are designed to be scrolled through with finger swipes.
These designs are of a theoretical re-branding campaign for a technical institution consisting of a print catalog, site redesign, new logo, and merchandise. The reason I choose to do the redesign for the Rochester Institute of Technology (R.I.T) is because I found in my research that the current identity of R.I.T was not portraying them as a institution that
is competitive with other colleges in the market, most notably Massachusetts Institute of Technology (M.I.T).
For the redesigned logo I used the sans-serif typefaces Akzidenz Grotesk and DIN to give the school an more technical aura that was lacking in the schools previous mark. The scheme the catalog is to portray the “path to learning” and in the process do an effective montage throughout the whole directory showing the reader different images of the school. The use of esoteric schematics as background texture is to show the technical prowess of the institution. For the website mock-ups I choose to do a design that is similar to the catalog. I used a left bound menu because I found in my research that the typical top bound menu structure used by most college websites are cumbersome and confusing.
This book is the result of a typography assignment in which I created an eight page booklet using one font family. The theme of the book is based on different modes of transportation in reference to the original application of Adrian Frutiger’s typeface Frutiger. Each page of the book uses a different weight of the typeface with a theme that coresponds the properties of the font.
This website was designed for a fictional upstart delivery company. To reflect the tendentious nature of the company, I decided to base the design on heavily textured blues. This gives the site a gritty, urban feeling to match the ninjas in the background.The websites hypothetical address is www.NinjaGram.com.
These series of posters were for a class project to produce a marketing campaign for the camera manufacturer Nikon. I decided to do a viral marketing campaign in which one of the posters will be displayed in areas of public transportation for several months to be replaced with the next series of posters and etc. Each series of posters will reveal more of the final picture which is shown at the bottom.
The posters are to represent the technical superiority of the Nikon brand over the competition. To achieve this I choose to go with a futuristic theme consisting of geometric shapes, grids and circuitry on a backdrop of a human face. This textural arrangement advocates the technological assimilation of man and camera; which suggest to the viewer is the future of photography.
For these series of book covers I chose to redesign William Gibson’s Neuromancer trilogy: Neuromancer, Count Zero and Mona Lisa Overdrive. The reason for this revision is due to the overall lack of effective design and unity from previous book covers of the science fiction series. I decided on a monochromatic color scheme for each of the books to help the reader distinguish which book their reading and how each book is related. The graphics for the covers I opt for a heavily textured and technical background with a illustrated portrait of one of the main characters from the book. The backdrops are a chaotic disarray of computer circuitry and binary numbers, an environment the author conveys throughout the series as the characters explore “cyberspace”. For the text I chose the font Eurostile because its heavy use in science fiction movies and for its easy to read orthogonal forms.
For this class project I was to construct and design a calendar for the year 2011 based on the films of the director Stanley Kubrick. To unify the piece I decided to add a film template to the whole calendar to counter the different themes of each of movies that the director has produced. For each page I chose the appropriate film title and the relevant holidays for the month. The color scheme of each panel is representative of the content from each of the films. This system is also reflected in the template and the text to bring together the different elements within each design.
This project I was solicited by a start up airplane fuel company to develop an identity for them. During the creation process of the logo I was de constructing the name of the company, Dense Air LLC, and merged it with themes of aviation such as airplanes and runways. The end result is a logo
that incorporates a plane going up a runway, which is shown with the uppercase “A.” The reason why I used a bolder typeface for the majuscule “D” is to show contrast between the thin lines of the “A” and to give the text a “dense” feel.